Rapid Prototyping, Sketching

Mick McQuaid




design challenge 2

pause for group 2’s eval

My analysis

  • A social app requires complementary users
  • One user type isn’t enough
  • They have to feed each other’s needs
  • For example, why would people add info about lunch?
  • Define a group that wants to get info and a group that wants to give info
  • Make your story map cover both their journeys

More of my analysis

  • Best videos were under ten minutes
  • Best videos sounded rehearsed
  • Best videos did not read the FigJam (!)
  • Best projects used techniques they have learned in previous courses, such as contextual inquiry, affinity diagramming
  • Best projects were more concerned with users than features

mood boards

What is a mood board?

  • Collage
  • Images
  • Typography
  • Color palettes
  • Conveys a strong impression
  • Can be checked by asking people what they see

Why a mood board, according to 99designs

  • Inspiration
  • Affirmation
  • Guidance
  • Communication

Images (again 99designs)

Color palettes (again 99designs)

Visual metaphors (from 99designs)

And more

  • Words
  • Letters
  • Textures
  • Patterns
  • Shapes


Milanote Mood Board

Mood Board for a Law Firm

〈make your own mood board〉

design inspiration

  • Where did you get the inspiration for your mood board?
  • Where do you get inspiration in general?
  • Where do you want to get inspiration?

A whole new mind

  • Keep a sketchbook
  • Read design magazines
  • Be like Karim
  • Become a design detective
  • Visit a design museum

Keep a sketchbook

Read design magazines

Linkrot, anyone?

  • Ambidextrous (not found)
  • Dwell (www.dwell.com)
  • How (went bankrupt 2019)
  • i-D (bought but exists i-d.vice.com)
  • Metropolis (metropolismag.com)
  • O (oprah.com)
  • Print (www.printmag.com)
  • Real Simple (www.realsimple.com)

Be like Karim

Karim directives (excerpt)

  • Don’t specialize
  • Before giving birth to anything physical, ask yourself if you have created an original idea, an original concept, if there is any real value in what you disseminate.
  • Know everything about the history of your profession and then forget it all when you design something new.
  • Never say “I could have done that” because you didn’t.
  • Consume experiences, not things.
  • Normal is not good.
  • There are three types of beings—those who create culture, those who buy culture, and those who don’t give a shit about culture. Move between the first two.
  • Think extensively, not intensively.
  • Experience is the most important part of living, and the ex- change of ideas and human contact is all life really is. Space and objects can encourage increased experiences or distract from our experiences.
  • Here and now is all we got

More Karim

Become a design detective

  • Visit open houses
  • Make it a group project
  • Compare notes at the end regarding current design trends

Visit a design museum


  • Easy enough to say just do it
  • Nothing works like conscientious practice
  • Once inspired, what keeps you going?
  • Try Dodson (2006)
  • Try the five minute plan

Crazy eights

How to do it

  • Choose a site or app to work on
  • Make a list of screens needed
  • Fold a large sheet into 8 squares
  • Quickly draw a screen on each square
  • Use a sharpie or blunt pencil
  • No nuances!

Develop your own shorthand

For example

  • a boxed x means a photo
  • a circle means an icon
  • a straight line means a headline
  • a squiggly line means body copy

Pause for video

〈do your own crazy eights〉

design challenge 3

Pause for Group 3’s intro



Dodson, Bert. 2006. Keys to Drawing with Imagination. Cincinnati, OH: North Light.



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