2025-03-06
Week EIGHT
Example: AirBnB vs CraigsList
… must prove you can do these four things
Note: discussion questions are worth more now, two points instead of one. The subtractions this week were more of a warning than a consequence. Perfunctory items will receive less credit in future.
I teach a course on this topic and a couple of you are in that course! What do you think are the most important things to say about prototyping after seven weeks of it?
I claim there are only two: prototypes for contention and prototypes for refinement. Of course, that raises the question of where Wizard of Oz prototypes fit into that dichotomy.
How many kinds of prototypes do you believe there are?
A VP of Oracle Medical Systems told me that his customers don’t want to see lofi prototypes at all. They want their branding in everything they see.
A guest speaker from ExxonMobil told my other class that he wants to see paper and pencil sketches or whiteboard sketches.
I disagree with the book that this method is rare. I saw a demo of it yesterday for a study of new VR technology that is not yet implemented. The designers are trying to decide which technology to implement, so they’re doing a Wizard of Oz study of five possibilities.
A previous student (Christina Jia) pointed out that this can occur anywhere, not just doors. Can we think of some examples?
Well, is it?
What if privacy conflicts with engagement?
Can there be too much? Too little?
What about physical prototypes? (I’ve seen plenty for a wide assortment of reasons—can you imagine some of the kinds and some of the reasons?)
Readings last week include Hartson and Pyla (2019): Ch 15, 16, 17, Norman (2013): Ch 3, 4
Readings this week include Hartson and Pyla (2019): Ch 20
Milestone 3
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