class: animated, fadeIn, middle layout: true <style type="text/css"> /* .remark-slide-content h1 { font-size: 600%; } */ @import url('https://fonts.googleapis.com/css2?family=Fira%20Code:wght@300..700&display=swap'); .remark-code, .remark-inline-code { font-family: 'Fira Code'; } .remark-slide-number { position: inherit; } .remark-slide-number .progress-bar-container { position: absolute; bottom: 0; height: 4px; display: block; left: 0; right: 0; } .remark-slide-number .progress-bar { height: 100%; background-color: red; } .scale-30 img { width: 30%; height: 30%; } .scale-40 img { width: 40%; height: 40%; } .scale-45 img { width: 45%; height: 45%; } .scale-60 img { width: 60%; height: 60%; } .scale-70 img { width: 70%; height: 70%; } .scale-75 img { width: 75%; height: 75%; } .scale-80 img { width: 80%; height: 80%; } .scale-85 img { width: 85%; height: 85%; } .big { font-size: 200%; } .footer { position: absolute; bottom: 10px; } </style> --- class: title-slide # Rochester Greenovation ### ... needs an app or website designed by RIT students ### Slideshow by Mick McQuaid .footer[This is a slideshow. Use the arrow keys to navigate.] --- class: animated, fadeIn .pull-left[  ] .pull-right[ # Rochester Greenovation is a not-for-profit volunteer-run agency on a mission to make sure nothing useful goes to the landfill. Their motto is *Shop, Donate, Reimagine*. ] --- .pull-left[ .left[] ] .pull-right[ ## Greenovation's facility at 850 St Paul St downtown is an 18,000 sq ft second-hand store. They also have an eBay store and a Poshmark store, but these are run by volunteers with limited time and show only a few items. ] --- .pull-left[  ] .pull-right[ ## Greenovation's online presence is fragmented. Different volunteers run Facebook, Instagram, TikTok, and perhaps other social media outlets. Facebook is the first hit when I google *Rochester Greenovation*, while the website is seventh. Instagram and TikTok don't make the front page. They're first on the Yelp list that comes up first in googling *Rochester thrift store* but they don't appear on the first page of *Rochester secondhand*. ] --- .pull-left[  ] .pull-right[ ## Sources of traffic | % | Source | | ---: | :---------------------------------------- | | 30 | Facebook | | 15 | Instagram | | 15 | Walk-ins (no social media) | | 10 | Google, new to area, look up second-hand | | ~30 | Other / Unknown | ] --- .pull-left[  ] .pull-right[ ## A typical visit lasts from 30 minutes (needed to cover the space) to three hours! There are several kinds of visitors: - people just looking around - people who love thrifting - people trying to find something in particular, such as a desk or couch or table - slumlords, resellers, and flippers - people looking for deals ] --- .pull-left[  ] .pull-right[ ## Inventory is kept simply, with everything recorded as one of about fifty codes, including - housewares - books - tools - bed linens - knick knacks - miscellaneous ] --- .pull-left[  ] .pull-right[ ## Volunteers are always pressed for time. Most communicate through text and phone calls but a couple have no tech at all. Most have a set schedule but some pop in when they feel like it. Greenovation works with agencies that help mentally challenged adults find work&mdash;their clients volunteer at Greenovation to prep for paying jobs. If Greenovation has to close for any emergency, they make about 25 phone calls and texts to volunteers and agencies. ] --- .pull-left[  ] .pull-right[ ## Design Opportunities are many. An app may be more useful than a website, because most people physically in the store could easily access it. - Photos are a big deal for Greenovation. An app that encouraged people to post and review photos of merchandise and was usable by non-tech-savvy shoppers might work better than Instagram or TikTok. - Communication is a big deal for Greenovation. One place all volunteers and shoppers could trust for the latest updates or give their own updates might work better than Twitter. - Connection to Greenovation's many online incarnations may be helpful. ]